A COMPETITIVE DIFFERENTIATOR
Febelfin has recently launched a campaign to promote digital payments in Belgium, the climax being the Digital Payment Day in Belgium on May 11. Febelfin puts forward some key advantages for the users and the retailers.(https://www.febelfin.be/fr/programme/digital-payment-day). For the retailers, they refer to Easy, Sure, Simple and Swift, Ecological, Hygienic, …
Are these really the sole advantages the retailers could gain from digital payments? Aren’t there more important aspects that retailers could gain from digital payments?
Retailers could leverage digital payments, technological developments and the recent regulations to gain greater benefits named Brand recognition, Deeper relations with the customers, Unique value proposition, Frictionless experience, Incremental revenues….
Payment is a product, a growth enabler and a competitive differentiator.
Rather exciting isn’t it?
More to come soon…